Head of Marketing and Community initiatives for North America's largest premium cycling and running store. Producer of compelling and impactful content, showcasing products, telling stories, and engaging audiences as a trusted creator and Ambassador for leading cycling brands including MAAP and Specialized Bicycle Components. Founded and actively manage Vancouver’s fastest growing cycling club and race team. Previously led the digital transformation of Canada’s largest telecommunications company.

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Skills: brand strategy, community building, content creation, integrated campaigns, retail, and digital performance.